Without one, your company runs the risk of becoming directionless, wasting money on channels that aren’t bringing you results, and losing out on potential customers to your competitors. And even more importantly, you’re missing the chance to create a deeper understanding of your customer base. Hopefully, you’d never dream of stampeding into business without one. And yet, surprisingly, many of us aren’t putting in nearly the same effort when it comes to building a strong marketing plan.
Ask lots of open-ended questions, and find a way to incentivize people to do interviews with you. A great option would be to offer them a discount or free product, as it also continues to build those personal relationships.
So don’t stress if you don’t get it right from the get-go. Whatever route you head down, figure out what channels you’ll be using in order to turn your audience into prospects and then into customers. While it might be tempting to try everything at once and go for a “scattergun” kind of approach, all you’ll do is waste precious resources on channels that aren’t guaranteed to work. You’ll find a complete host of interesting things to examine. For example, the products people are purchasing, how they found out about them, the promotions and deals on offer, and whether their experiences have been positive or negative. Your goal should be to find out what people are really thinking when they interact with your business.
The first step in building your marketing strategy is to know who it is you’re marketing to and what their core drivers are. Doing so ensures that your marketing efforts are focused, and you’ll benefit by getting the return on investment that you’re after. Thankfully, it’s not too hard to come up with your own effective marketing strategy. Here are the five steps you need, to create one that works for you.
Clarify steps, reduce errors and manual work, and give teams more time for creative thinking. They used their newsletter to connect with customers and check in with them, before providing relevant resources that might help them in turbulent times. They used TINT to share the announcement, which outlined how the brand will continue to use recycled products from the ocean to create beautiful, sustainable products.
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