The reasons behind this are lower competition, less regulation and widespread use of established Western distribution channels such as Google Play and iTunes App Store. Southeast Asia could become that next frontier and games are set to lead this growth, just as it has elsewhere, as Southeast Asia keeps growing faster than other emerging regions such as Latin America and Eastern Europe.
Messaging apps are expanding their ability to serve as gateways to new audiences for games and online services in China, Japan and South Korea. Despite being the largest market in 2017, the country has the second lowest Average Revenue Per Paying User which is the average revenue received per unique paying user. This is due to the availability of low-priced options and lower income per capita. However with the fourth largest population in the world, Indonesia will likely continue to be the largest gaming market in Southeast Asia. Approximately 48 per cent of gamers in Philippines, 47 per cent in Thailand, 44 per cent in Indonesia and 42 per cent in Malaysia were women in 2017.
4K displays require enormous processing capacity from graphics cards, which can be achieved on PCs but rarely on mobile phones. Their processors have become more powerful, and RAM sizes have increased at warp speed. This has brought them close to being competitive with PCs, especially when mobiles devices began using the cloud. With the plethora of devices developed, a gamer simply plugs his mobile phone into the docking station connected to a large screen and enjoys the game as if it was launched on a PC.
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There are still blue-ocean markets in the region with entertainment-hungry populations ready to consume the next hit game, and ripe opportunities for game distribution platforms. Southeast Asia also shares many of the same preferences for สล็อตออนไลน์ sa social networks as the West. As high as 95% of those using mobile social networks or chat applications in Vietnam are actively on Facebook. The lowest percentage of Facebook users in the region is Indonesia, and that is still high at 78%.
Western games are the most popular in the Philippines, where they make up 65% of the top games. Only 35% of the top games in Thailand are Western, the lowest percentage out of the Big 6. King and Supercell are by far the most dominant Western Publishers, with appearances in every Top 20 ranking. While China is a very attractive market also characterized by high growth and a huge population, Southeast Asia may be easier to enter for Western mobile publishers.
Augmented Reality is able to enhance the gaming experience by combining the virtual and physical worlds, while Virtual Reality embeds the gamer in an unnaturally created world. Growth drivers that will shape the gaming futureSoutheast Asia offers a big and steadily growing market space with arguably fewer barriers to entry for international game developers and resellers as compared to China.